Expert SEO Tips on How to Boost Your Traffic in 2022
SEO (Search Engine Optimization) is an essential part of any business that wants to succeed online. If you want to increase your web presence and build your brand, you need to focus on Search Engine Optimization, and following important SEO tips can be a great way to stay updated.
You must know that SEO is the foundation behind how people find your website, and it’s important to understand why this is so critical to your business model. Optimizing your website or portfolio will help you rank higher in search engines such as Google, Bing, Yahoo, etc. and you will get targeted traffic as a result which can be converted into customers.
Search Engines are the main way people find things on the Internet. They are also known as search engines because they allow users to type keywords into a box and see relevant websites appear at the top of the page.
It takes time and effort to optimize your website for search engines. There are several steps involved. Let’s find out how to boost your traffic in 2022 with these useful SEO tips.
Focus on User Experience
User Experience signals play an important role in search engine rankings. Google Rank Brain is their third most important factor. RankBrain is a Machine Learning System that helps Google decide where webpages should rank in search results
To put it more simply, Google Rank Brain watches how users interact with Search Results and ranks the results based on that. If users click on a Result and immediately bounce from the Site, the site will start to lose ranking.
But, if users click on Result and spend time on the Site, the site will start to gain ranking (or stay at a higher ranking ). All based on the user experience with the site.
Brian Dean (SEO Pro) recommends optimizing around medium-tail keywords to get the most of your article. Furthermore, your website should have a good dwell time (3 minutes or more) and a high click-through rate (more than 30%).
Rewrite Your “Almost” First Page Posts
You should rewrite posts that almost rank high but aren’t ranked highly enough. You can do this by finding posts that almost rank high (they’re nearly on page 2) and then rewriting them. This means adding more content and making sure it ranks higher.
You should always try to make your content as valuable as possible. Quality is what matters most, and if you’re going to be big on quality, you’ll need to add length and keyword phrases naturally.
Let’s say you have a page that ranks on the second page for your target keywords “Appsumo lifetime deals” – then you should optimize your page this term.
Rank for Featured Snippets
Featured snippets are a great way to get people to click on your website. You can easily use this technique by using images, videos, and tables. Make sure you make your page as interesting as possible and don’t forget to include keywords.
Featured Snippets are text snippets that appear when users search for specific terms. These snippets are used by Google as a preview of what the user might see in the SERPs.
Here are some ways to optimize your content for featured snippets:
- Make sure you’re clear and concise.
- Use headings to make it easier to scan your content.
- Ensure cross-device user experience.
- Maintain social engagement and use strong external resources.
Create Evergreen Content
Buzzsumo founder Steve Rayson suggests writing long-form posts about topics to get more traffic. He also says that people share less and post fewer links because there are too many blogs already.
The best way to create evergreen content is to write something new every day. Once you’ve written one thing, go back and read it again. Then re-write it and publish it. Don’t worry about whether it gets shared or not. Just keep doing this until you have a lot of copies.
Doing this makes your blog much more relevant to the audience. It gives your readers something new. And they tend to share those things even if they are not directly related to their interests.
Make sure you run your content through online proofreading tools before publishing to eliminate grammatical errors.
Build Backlinks from High Authority Sites
There are two types of sites that matter for SEO. The first type is low authority websites. They don’t contribute much value to your business and only serve as distractions. However, these sites still carry weight in search engine results pages.
To build backlinks from low authority sites, you will need to find high authority sites and ask them to link to you. Building backlinks isn’t enough you should also check your keyword ranking so you know if your SEO campaign is heading the right way or not.
Another option is to buy backlinks. Some companies offer services where they purchase backlinks from other websites. When you buy backlinks, you pay for someone else to promote your business. This increases your chance of getting caught up in a penalty.
Maximize User Engagement
Focus on user engagement, and update existing content or create new ones. Focusing on user engagement makes content easy to read. Using white space, headings, short paragraphs, and relevant images you can enhance user engagement.
Contain multiple ways for users to absorb the content. Include videos, infographics, images, and text. These techniques will capture readers’ attention and keep them more engaged. Use this tactic to make sure your pages are highly valuable and search engines will rank these pages as high quality.
Geo-targeting allows businesses to optimize for local searches. Optimizing for both questions and answers helps rank higher in voice search. Creating high-quality FAQs is a great way to increase rankings.
Focus on Mobile-First Indexing
Mobile-first indexing means that Google treats mobile versions of your website as the primary version of your website. For example, if you have a desktop version of your website (www.example.com) and a mobile version of your website (m.example.com), then Google will use the mobile version of your website as the main version of your website.
So, if someone searches for www.example.com, then Google will show them the content of m.example.com. This makes sense because most people search on their phone or tablet when they want to find something online.
This is because Google currently just indexes m-dot URLs, but it doesn’t actually index those pages. So when you make your website responsive, Google won’t be able to show you how many people are visiting your page from mobile devices.
Over to you to put these tips into practice. I suggest starting with our SEO audit first. Then move on to these tips.